Posts Tagged ‘www.Elaine4Success.com’

Beliefs Create Results

Believe in Yourself

Believe in Yourself

How strong is your belief in yourself and your business?  Your successful business depends upon your belief in yourself and your ability to build and enhance your successful business.  Building a successful business starts with the strength of your belief.

“Infuse your life with action. Don’t wait for it to happen. Make it happen. Make your own future. Make your own hope. Make your own love. And whatever your beliefs, honor your creator, not by passively waiting for grace to come down from upon high, but by doing what you can to make grace happen… yourself, right now, right down here on Earth.”  Bradley Whitford

Your beliefs are the core of your thought patterns.  What you think and feel in your core directly affect your actions and your results.

Belief in Yourself

As a new business owner, it is only natural to have a few nervous moments and hesitations.  You have so many new learning

Grow into your goal

Grow into your goal

experiences all at once.  Your emotions probably run the gamut from extremely excited to puzzled to slightly scared and back to totally optimistic.  If you are like me when I started my first business, your emotions are on a constant roller coaster speeding up and slowing down while climbing and plunging simultaneously.  The one constant in all of that turbulence was the rock solid belief in the future of building a successful business.

Belief in yourself is the foundation of your business.  True, you have to have a solid company and a valuable product you know the marketplace wants, needs and will purchase.

As a team leader you not only have to maintain belief in yourself and your personal ability to continue building a successful business but you also have to work with your team members to help them maintain their belief in themselves and their future.

Life is interesting.  Stone wears away with water.  Wood rots.  People die.  Things as fragile as a thought, a dream, a legend, and a belief endure.  The most fragile in substance is the most powerful and lasting.

Your belief in yourself is the most powerful.  Never let anything take that away from you.

You may have hesitations about how to use a certain software, or the best words to use in an ad, but those are only momentary questions.  Your belief in yourself and your ability to build a successful business remains intact regardless of these momentary hesitations.

Overcoming Monkey Chatter

Ignore the negative monkey chatter

Ignore the negative monkey chatter

You know those voices in your head which say You can’t do that?  I’ve heard them and so have you.  That chatter is your doubts and fears trying to sabotage your dream.  You have heard them at various times in your life from the time you were quite small.  Those voices are trying to pull your confidence down and break your resolve to succeed.

Your thoughts are your beliefs and your fears doing battle.  Even in a time of crisis, your belief in yourself and your future must be victorious.

“What we can or cannot do, what we consider possible or impossible, is rarely a function of our true capability.  It is more likely a function of our beliefs about who we are.”  Tony Robbins

So what can you do?

“Believe in yourself and stand for your dream.  Even in the midst of difficult times . . . you need to maintain the confidence and conviction that you can achieve what you want.”

Use the most powerful seconds of your entire day to your fullest advantage.  The first seventeen seconds after you awake from

Create Positive Energy

Create Positive Energy

an alpha sleep and the last few seconds before you drift off into an alpha sleep are the most powerful seconds of your entire day.  Those are the seconds when your subconscious mind is the most receptive to instructions.

What are your thoughts at those times?  How can you help yourself to create more powerful positive opening and closing thoughts?

Create positive habits.

  • Read a few lines of something inspiring, motivating and uplifting just before drifting off to sleep.
  • Read your affirmations or write your affirmations.
  • Look at your dream board.
  • Look at a picture of those you love.
  • Play some soothing music which creates pleasurable images in your mind.

Avoid

  • Watching the news. The media seems to sensationalize the negative events.
  • Watching a television program which contains violence.
  • Arguing with someone or working on something which is difficult or distressing.

If you do not currently engage in a routine which promotes positive final thoughts before drifting off to sleep, seriously consider changing your pre-sleep practices.

Awaking with positive thoughts and images takes a bit more effort, but it is possible.

  • Change your alarm to music. Energizing, soothing or your special song . . . what music you choose is not as important as how you feel when you hear that music.
  • Choose a recording of your children laughing.
  • Choose a recording of your mentor’s words of wisdom.

What you choose is what inspires, motivates and energizes you.

“Working hard is important, but there is something that matters even more . . . Believing in Yourself.”  Harry Potter

Focus on the positive

Focus on the positive

Your successful business depends upon your belief in yourself and your ability to build and enhance your successful business.  Building a successful business starts with the strength of your belief.  Your beliefs are the core of your thought patterns.  What you think and feel in your core directly affects your actions and your results.

“Devote yourself to an idea.  Go make it happen.  Struggle on it.  Overcome your fears.  Smile.  Don’t forget: this is your dream.”

When you start your day with positive thoughts and end your day with positive thoughts, you enhance the probability of a positive day.  String enough positive days together and you will build a successful business and a successful life.

Are you seeking more success in your life and career? Inquire about hiring Elaine Love for your next sales training, executive meeting or personal growth presentation.  Let me inspire you to reach your potential.  www.Elaine4Success.com, www.Elaine4Success.com/contact.

You Choose

“Empowerment is being aware that there is no one to blame for my

Your thoughts create or remove emotional blocks

Your thoughts create or remove emotional blocks

choices and actions; that I have a personal choice and responsibility for my life.”  Steve Maraboli

Success is not about the outside world.  Great leaders, outstanding entrepreneurs and star athletes have come from very humble beginnings.  There is a special something inside which nudges, encourages, tempts and pushes until you yield to the pressure and pursue your dream.  There is a spark inside which is struggling to become a flame. You have a choice to let it flicker and eventually die or to fan the flame and allow it to come alive.

Life is a series of choices.  The differences between the successful and the not-so-successful are the choices we make and the actions we take.  Life is in constant motion.  Doors open, but they do not stay open forever; eventually they close.

Success is in the Alphabet

Success is not about blame, benefits or benefactors; it is about the choices, chances and changes.  Make a choice in order to take advantage of a chance to make a positive change.  The secret to building a successful business and building a successful life is to make a choice and get started.

The key to becoming successful is to make choices based on your dreams, passions, and goals.  Make a choice, take a chance and take the action to make the change.

The beauty of choices is that today is a new day, a new beginning and a new opportunity to make new choices.  Choices are our opportunities, maybe not for a mulligan (a do over), but always for a new starting point.  As far as I know, there is no way to go back in time and “do over” the past, but we can always start from where we are and go forward.

Andy Andrews was an angry orphan who was broke and living under a bridge as a young boy.  A mentor advised him to go to the library and start reading.  Andy took the advice and started making different choices in his life.  Today Andy is a best-selling author, professional speaker, and very successful entrepreneur.

His life radically improved when he changed his choices and took the action to transform his life.  (Read The Travelers Gift, and The Noticer. These are only two of dozens of books by Andy.)

“One of the greatest gifts we can give our children is the empowerment to create a life filled with purposeful, enjoyable work, and relationships they hold dear.”  Sarah L. Cook

As entrepreneurs building a successful business, we have the right and responsibility to empower our co-workers as well as our families and ourselves.  Create a success plan and take the action to make it come alive.

You don’t have to be good to start.  You do have to start to be good.

Are you seeking more success in your life and career? Inquire about hiring Elaine Love for your next sales training, executive meeting or personal growth presentation.  Go to  www.Elaine4Success.com or contact Elaine at Elaine@Elaine4Success.com

Business Culture for Productivity and Profit

Families, social organizations, and businesses each develop their own unique

Think with passion

Focus on clarity

culture.  The culture has less to do with ethnic origin, industry or geography than it does with the manner in which the individuals relate to each other.

“If you get the culture right, most of the other stuff will just take care of itself.”  Tony Hsieh, CEO of Zappos.com

What is your current business culture? Mentally step back and objectively view your company.  How do people interact with each other and with the owners/originators/authority figures of the company?  As a solopreneur, this may be a challenge to be objective; even as a solopreneur, you have others with whom you interact on a frequent basis.

Types of Business Cultures

Cultures are formed around four basic areas: power, achievement, collaboration, and fulfillment.

Power

This culture is based more on a top down authority model.  The owner/originator/chairman of the board or CEO is the ultimate authority.  The power model is pictured as an organization chart where authority is more likely to be absolute.  This does not mean that those in authority never listen to their subordinates, but it does mean that when the decision has been made and the order given, it is most likely final and to be obeyed rather than questioned – discussion closed.

Achievement

The achievement culture is more competitive.  Recognition and rewards are given on an individual winner basis.  The person who made the most sales, the person who received credit for a new idea, or whose name was recorded on the patent regardless of the team effort in developing the innovation.  Achievement based cultures are more of a winner and loser model.  This model has been predominant throughout the last few decades.

Collaboration

This culture is more of a team orientation.  Individuals are encouraged to discuss ideas and challenges freely with each other.  Collaboration becomes more open and opposite of the competitive model.  This model is becoming more popular as it taps into more of a brainstorming atmosphere.  Either the entire team receives the bonus or none of the team receives the bonus.  This model breaks down the walls of isolation and encourages more interaction.

Fulfillment

This culture is based more on self-actualization and creativity.  It encourages individuals and teams to be creative and innovative.  This is found in the “free Friday” concept where employees are given a specific period of time per week or month to free-flow and work on whatever project they would like.  In some cases individuals may choose to work on their own or in what is known as “two pizza” groups; a group small enough to be fed by two pizzas.

Some cultures are significantly top down while others are more bottom up.  The ideal culture for your business is the one which generates the highest degree of productivity, profitability and participant job satisfaction.  Achieving that magic balance can be challenging.

“The first step toward change is awareness.  The second step is acceptance.”  Nathaniel Branden

The third step is implementation.  In order to instill even minor changes in a company culture requiries an understanding of the people involved.  The easiest way to build a successful business culture is to know the culture you prefer in advance.  Hire and create based on that culture model from the beginning.

Are you seeking more success in your life and career? Inquire about hiring Elaine Love for your next sales training, executive meeting or personal growth presentation.  Go to  www.Elaine4Success.com or contact Elaine at Elaine@Elaine4Success.com

Two Minute Drill Strategy

Professional football enthusiasts know the significance of the two minute

Positive Role Model On and Off the Field

Positive Role Model

warning immediately before the half-time and especially before the end of the game.  The power of the two minute drill receives extensive time in planning and practice.

Games have been decided because of a well-planned and well-executed two minute drill.

November and December represent the two minute (two month) warning for your business.  2014 is rapidly drawing to a close.  Have you achieved all of your 2014 goals?  Building a successful business requires an effective two month drill just as much as a professional football team requires that game-changing two minute drill.

Building a Successful Business is Like Playing a Professional Football Game

There are more similarities than you think.

  • Professional football teams drive for the goal post. Successful businesses drive for goal achievement.

 

  • Professional football teams design and execute powerful two minute drills. Successful sales presentations design and execute convincing closing statements in the final two minutes of the presentation.

 

  • Professional football teams receive a two minute warning before half-time and before the end of the game. That time is so significant that the teams are even given an automatic time out to coordinate their next series of plays.  Successful businesses conduct a brief meeting to synchronize their plan of action before the end of each quarter and especially before the end of the fiscal year.

 

  • Winning the game of football or business requires having the right players on the field and in the right position. Recording a “win” requires creating and executing the right strategy at the right time.

Design Your Two Minute Drill

Building a successful business requires various presentations.  One of the most frequent is the sales presentation.  Just as a professional football team scores when they have the football (with the exception of a touchback), successful businesses score victories through their sales presentations. Establish a powerful two minute closing for your sales presentation.  Considerable emphasis has always been placed on designing an effective closing statement.

Utilize your final two minutes as your “walk away” message.  Emphasize the main points you want them to remember: your unique differences and advantages which set you above and apart from other companies in the marketplace, the most significant advantages to them by doing business with your company, and the sense of urgency to purchase now.

Design Your Two Month Drill

  1. Analyze your current field position. Where are you in relation to your goal?

 

  1. What is your action plan to move your results from where the ball is now to over the goal line? Create a success plan

 

“Lead, follow or get out of the way.”  Thomas Paine   I choose to lead.

 

  1. Implement your plan with immediate and massive action. Achievers don’t wait for things to happen, they create opportunities for the results they are determined to achieve.

When the time clock reaches zero, a professional football game is finished.  Unlike professional football games, the planning and execution you do now for your business can carry over into 2015.  Lay the groundwork for the next game and the next year, but focus on winning this game first.

Are you seeking more success in your life and career? Inquire about hiring Elaine Love for your next sales training, executive meeting or personal growth presentation.  Go to  www.Elaine4Success.com or contact Elaine at Elaine@Elaine4Success.com

Leadership is Empowering Others

Think with passion

Focus on clarity

Empower others with your thoughts and actions.  Regardless of your economic status, educational status or career, everyone responds favorably to kind words.  Empowering others benefits both the giver and the receiver.

 

Toastmasters is a speaker’s organization.  Picture a new speaker hesitantly rising and making the eternally long walk from their chair to the podium for their ice breaker speech.  Walking those eight to ten feet feels like a marathon distance.  Facing the group for the first time as the spotlight centers on them causes every internal butterfly to fly in a different direction.  Butterflies rarely settle into formation for the ice breaker speech.  Gripping the podium with a death grip and hiding behind it with notes shaking has been known to happen to more than one newbie.  Four to six minutes may feel like a lifetime.  The custom is to give a standing ovation after an ice breaker.

 

Watching this new speaker emerge and stand confidently and relaxed in front of the group during future speeches thrills both the speaker and the audience.  Empowering someone to learn a new skill and progress rewards the entire membership.  Feedback after each speech, evaluation, emphasizes all of the strong points and encourages slight areas on improvement.  Empowering someone to build on their strengths and develop new skills rewards the evaluator as well as the speaker.

 

Butterflies gradually learn to fly in formation.  Leadership is empowering others.  As a leader you have the opportunity to guide and empower others to develop current talents to new heights.  The greatest joy for a leader is seeing others grow and blossom.

 

True leadership can be related to the size of the empowerment desired.  A brief word feels like a helicopter, just a touch and go.  It comes and goes in a flash.  Investing a little more time and effort feel like a STOL port, a short take off and landing runway.  Major ventures require a runway similar to the size required for a 747.  Mentoring and empowering someone from infancy to maturity in a sport or career requires a 747 runway.

 

Empowerment can be a 20 yard sprint, a 5K run or a marathon.  Whether you choose to invest your time and effort for a brief start and stop, 3.1 miles or 26 miles all depends upon the impact you desire to provide.

 

Empowerment, like inspiration, motivation or education, must find a willing receiver.  Our job as leaders is to provide the empowerment.  The employee’s role is to be open minded enough to receive the encouragement and take action.

 

A college professor one told a young student, “You can have ten years experience or one year’s experience ten times.”  The professor, like the mentor or evaluators in a Toastmasters club, provides the encouragement and empowerment along with suggestions for growth and improvement.  The student must also be willing to receive and take action.  Without receiving and taking action, the words are leaves blowing in the wind.

 

Effective leadership is empowerment.  Few things warm the heart of a leader more than seeing someone respond in a positive way to growth potential.

 

Examine your leadership skills and practices.  Are you a helicopter, a small private plane or a 747?  What is the scope of your mentorship?  How long a runway do you require to launch your program?  Leadership is empowering.

 

Select your candidates carefully.  Select those who will be receptive to growing to their potential.  Empower those who are ready, willing and eager to accept the challenge.

 

Leadership is empowering a willing student to reach beyond their current comfort zone and achieve more than they dared to dream was possible for them.

 

Are you seeking more success in your life and career? Inquire about hiring Elaine Love for your next sales training, executive meeting or personal growth presentation.  Go to  www.Elaine4Success.comwww.Elaine4Success.com/Contact

Create an Opening with Impact

Give your words impact and power

Give your words impact and power

”Now to WOW”

Imagine Your Life as Your Conversion Rate Triples

Why should you attend?

  1. Customers will be attracted to you
  2. 2.     Your 30 second introduction and follow up will SIZZLE
  3. 3.     Not all personalities are identical.  Know how to connect to each.
  4. Promotions, raises and prosperity follow great presentations

 

Connect with Your Audience for Positive Results

 

 July 27, 2013, 9:30 am to 11:30 am

$75.00 if registered by July 13

$85.00 if registered by July 20

$95.00 if registered by July 26

$185 value – Cash, check or Secure Credit Card Online

 

Guaranty Bank, 856 W Happy Canyon Road, Castle Rock, CO

click here — “Now to WOW”

 

Contact:  Elaine@Elaine4Success.com or 303-284-0514

Can you really afford NOT to attend?

 

Exclusive Product of Tiger in High Heels

 

I work with professionals who choose to improve the effectiveness of their presentations.

Leadership is Earned Through Performance

Leadership is Earned Through Performance

 

 

Leadership is Earned Through Performance

Leadership is Earned Through Performance

Empower others with your thoughts and actions.  Regardless of your economic status, educational status or career, everyone responds favorably to kind words.  Empowering others benefits both the giver and the receiver.

 

Toastmasters is a speaker’s organization.  Picture a new speaker hesitantly rising and making the eternally long walk from their chair to the podium for their ice breaker speech.  Walking those eight to ten feet feels like a marathon distance.  Facing the group for the first time as the spotlight centers on them causes every internal butterfly to fly in a different direction.  Butterflies rarely settle into formation for the ice breaker speech.  Gripping the podium with a death grip and hiding behind it with notes shaking has been known to happen to more than one newbie.  Four to six minutes may feel like a lifetime.  The custom is to give a standing ovation after an ice breaker.

 

Watching this new speaker emerge and stand confidently and relaxed in front of the group during future speeches thrills both the speaker and the audience.  Empowering someone to learn a new skill and progress rewards the entire membership.  Feedback after each speech, evaluation, emphasizes all of the strong points and encourages slight areas on improvement.  Empowering someone to build on their strengths and develop new skills rewards the evaluator as well as the speaker.

 

Butterflies gradually learn to fly in formation.  Leadership is empowering others.  As a leader you have the opportunity to guide and empower others to develop current talents to new heights.  The greatest joy for a leader is seeing others grow and blossom.

 

True leadership can be related to the size of the empowerment desired.  A brief word feels like a helicopter, just a touch and go.  It comes and goes in a flash.  Investing a little more time and effort feel like a STOL port, a short take off and landing runway.  Major ventures require a runway similar to the size required for a 747.  Mentoring and empowering someone from infancy to maturity in a sport or career requires a 747 runway.

 

Empowerment can be a 20 yard sprint, a 5K run or a marathon.  Whether you choose to invest your time and effort for a brief start and stop, 3.1 miles or 26 miles all depends upon the impact you desire to provide.

 

Empowerment, like inspiration, motivation or education, must find a willing receiver.  Our job as leaders is to provide the empowerment.  The receiver’s role is to be open minded enough to accept the encouragement and take action.

 

A college professor once told a young student, “You can have ten years experience or one year’s experience ten times.”  The professor, like the mentor or evaluator in a business or a social organization, provides the encouragement and empowerment along with suggestions for growth and improvement.  The student must also be willing to receive and take action.  Without receiving and taking action, the words are leaves blowing in the wind.

 

Effective leadership is empowerment.  Few things warm the heart of a leader more than seeing someone respond in a positive way to growth potential.

 

Examine your leadership skills and practices.  Are you a helicopter, a small private plane or a 747?  What is the scope of your mentorship?  How long a runway do you require to launch your program?  Leadership is empowering.

 

Select your candidates carefully.  Select those who will be receptive to growing to their potential.  Empower those who are ready, willing and eager to accept the challenge.

 

Leadership is empowerment; join me at www.Elaine4Success.com and allow me to assist you in reaching your potential.

Add Value to Achieve Greater Abundance

Jim RohnJim Rohn, noted business philosopher, said “Work harder on yourself than you do on your business.”

 

Emotional health, physical health and business success are a three legged stool.  Eliminate any one of the three and the stool collapses.  Without a positive attitude of service to something greater than ourselves, we become shallow and off balance.  By adding value to others, we make a difference in their lives and in our own life.

 

Our attitude shines through in our thoughts, words and deeds.  Negative or challenging situations enter our life on a far too regular basis.  How we handle those situations internally and externally makes the difference between the successful and the unsuccessful.

 

I recently had bone grafts to replace major bone loss in my face.  I was sequestered for over a week lying down with ice bags on my entire face for 15-20 minutes every hour day after day.  It left far too much time to think and not enough to produce.  There was a choice of feeling sorry for myself or using the time in a more positive way.  Obviously working out was forbidden and frankly, I did not feel like it anyway.  My treat was a dear friend, fellow Rotarian, who brought a smoothie or soup to me every evening.  Be grateful for small pleasures.  She went out of her way to bring a nourishing treat every evening for a week.  She added value to my life with a gesture of kindness.

 

Emotional health is the attitude we choose in situations.  I could be mopey and feel sorry for myself or I could choose to relax, meditate and create.  We can choose to criticize, complain and cry or we can choose to bring ourselves up by bringing others up.  Who do you know who would benefit from a text, a call, an email or a face-to-face smile?  Take the time to contact three people to send a ray of sunshine into their day.  It is free.  There is no cost to you, only tremendous value to them.

 

When we feel better about ourselves, we perform better at work and at everything else.

 

We have all attended goal setting and probably even goal achieving sessions.  Do a subtle mindset shift and forget about goals.  Instead of concentrating on goals, concentrate on constant growth.

 

John Maxwell, acclaimed as the #1 leadership expert in America said, “When I started learning to grow I thought it would take a year, maybe two.  At the end of the first year, I discovered that by focusing my energy on continuing to grow personally and professionally, I surpassed all my goals and continued to excel beyond my wildest expectation.”  He discovered that the only way to continually grow is to grow intentionally.

 

We all have flashes of accidental growth, but in order to continue to grow, we must grow intentionally.

 

How do you grow intentionally?  You surround yourself with great people who are growing intentionally.

 

You read good books: Andy Andrews “The Travelers Gift;” Napoleon Hill “Think and Grow Rich:” Stephen Covey “The Seven Habits of Highly Successful People;” Norman Vincent Peale “The Power of Positive Thinking,” and Emotional Ice Water.

 

Charlie Tremendous Jones said, “You will be the same person five years from now that you are today except for the people you meet and the books you read.”

 

I have recommended reading lists.  Email me.  I am happy to send them.

 

Another suggestion is to subscribe to Success magazine and Success book summaries.  Both publications have an enclosed cd which you can, and I do, play in your car.  Be a continual and intentional learner.

 

Why is it so important to continue to learn and grow?  Once again, Jim Rohn said, “Formal education will make you a living, self-education will make you rich.”  “If you want to earn more, you must become more.”

 

Everything comes back to intentional personal growth.

 

When you grow continually and become more valuable, you have more to give to others around you.  The more value you provide to others, the more value you add to their life.  What is life really all about but to add value to others and make a difference?

 

Bonus:  The more value you add to others, the more abundance flows back to you.  This works in business with customers, employees and the one who serves your morning coffee.

 

Having questions finding your true passion and niche in life?  Let me help.  Join me at www.Elaine4Success.com or www.ElaineSpeaks.net.  Hire Elaine Love as your coach and as the keynote speaker or workshop leader for your next event.  Whether you are seeking to improve your career situation, gain more expertise as a public speaker or be more effective persuading your kids, hiring a coach will assist you.  Time is slipping away, find your niche and live the life you are destined to live.

Marketing on a Budget

 

Clutching at straws to make a marketing budget?

Following the crowd may work for some things, but not for marketing.  People flock to the “latest and greatest” and the price goes up as the market demand goes up.  Unfortunately, the results do not necessarily follow the upward trend of the prices. Be creative and ahead of the pack.

 

If everyone is doing it, it must be a good idea.

 

Warren Buffett, an American business magnate, investor and philanthropist, is widely considered to be the most successful investor of the 20th century.  He is reported to have said that if everyone is doing something, do the opposite.  If it was a good idea, it is not a good idea any longer.

 

Even though Warren was speaking of investing, this works for marketing as well.  When pay-per-click first came out, it was “the new shiny idea.”  Prices were cheap and results were good.  Soon it became very expensive to obtain any positive results. When email first became popular, it was unique and effective.  If your inbox is like mine, it is now clogged with a few hundred emails a day.  Unfortunately, far too many of those are junk.

 

The world is going mobile.  Text is more current than email.  Mobile GPS works better than pay-per-click.  Stay with the curve or ahead of it.

 

What is the best idea for 2013 marketing? 

 

Business logic has remained constant for decades.  The methods, trends and implementation have changed but business principles are just that, solid principles.

 

Business magnates have subscribed to a philosophy of using the proven as their main focus while testing a new idea as their secret to success since the beginning of time.

 

Proven Successful Marketing Principles

 

Define your target audience.  Exactly who is your product designed to benefit?  Who will pay to receive the solution your product offers?

 

An anti-wrinkle face cream would probably be targeted to women age 30 – 60 living in middle to upper class neighborhoods in a metropolitan area.  Narrowing down your target market may seem limiting but it actually helps you focus your advertising on exactly the message that audience would want to hear.

 

What message would they want to hear?  They want proven results.  They want testimonials of people they know and trust who have used the cream and received positive results.  They want to know how long it will take to receive their desired result.

 

Determine when your customers want your product.  Starbucks coffee ads would be highly effective in the morning.  Selling a comfortable mattress would be well timed in the evening or early morning; having people view the ad when they are ready for a good night’s sleep or did not have a restful night.

 

In a ski resort, marketing ads would be most effective in late summer when the property management companies are placing all of their marketing for the upcoming ski season.

 

Catch the potential customer at the time they are ready to purchase or immediately before they are making a buying decision.

 

Make it easy to find you

 

Google is a wonderful tool for research, but unless your business pops up quickly on a smartphone, you may be lost in cyberspace.  Our world is mobile.  Include your address, a map to locate you and your main focus as a keyword. If they are hungry for a pizza, be certain that your name and location pops up on their phone.

 

If you don’t pop up when they are ready, it is as if you do not exist.

 

It does not cost you any more to include a few key details like your address and phone.  Make wise use of your marketing dollars.

 

Know your target market.  Know the message they want to hear and make it easy for them to find you.

Small Business Marketing Outlook for 2013

The aweber report, “2013: What’s in Store for Small Business” declares that small business retailers are

Small Business Marketing Outlook

cautiously optimistic.  47% believe the economy was better in 2012 than 2011.  With the rose colored tint on their business forecast, 67% plan to increase their marketing spending in 2013.  In 88% of the 3000 small businesses surveyed, the owner serves as the primary marketer.

 

The contradiction about the belief in the improvement in the economy and the increase in marketing spending is that the increase is anticipated to be an increase in social media and an increase in email marketing.   Since the report indicates that the owner is doing the marketing, the cost increase numbers do not make logical sense.  The cost in email marketing and social media marketing is either paying someone to do the postings or purchasing some efficiency automation program.  Either the entire marketing budget is very small or something is wrong with the data reported.

 

In any case, an increase in social media and email marketing is becoming a popular choice of very small companies; they reported that 93% of the companies had 5 or fewer employees.

 

Social media marketing, especially Google+ is excellent.  Guy Kawasaki’s book What the Plus is an excellent guide to the advantages and intricacies of Google+.  Google+ has numerous advantages over other social media sites.

 

Comparison of Social Media sites

 

Facebook is mainly a people posting site.  It is geared to be social.  Aunt Martha’s vacation, Johnny’s first day in kindergarten and a great new restaurant, purely social updates.

 

Twitter serves as a breaking news update.  You have 140 characters to convey your entire message.

 

Pinterest is about pictures.  Facebook and Google+ are 25% pictures, Twitter is 5% pictures and Pinterest is 95% pictures.

 

With Google+ it is possible to group your contacts by interest.  Different circles could be created for each group of friends: Rotary, professional speakers, exerciseaholics, business, and family.  Create as many circles as you like and know that each group will only receive the posts which interest them.  Overlapping circles?  No problem.  The same person may be included in more than one circle.

 

Some studies say only 12% of your Facebook followers may see a certain post but 100% of your selected Google+ circle will see every post.

 

Another advantage of Google+ is that you can edit after you hit submit?  As small business is increasing social media and email marketing, being able to edit after you hit send is huge.  Ever found an error immediately after you hit send?

 

Caution:  Whatever you post on the internet is there for someone to find. Privacy is an illusion. You post it and someone can find it.

 

Caution number two is that social media is social.  95% of your posts should be adding value to someone and not more than 5% selling or promoting something.

 

If you are going to use social media and email marketing for your small business, select the platform which works best for you.  Whether you believe the economy is improving or not, the success of your marketing and your business is your responsibility. 

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”Elaine spoke to our top leaders from 8 states, she gave us new and positive ways to connect with people
which is EXACTLY what we wanted. Thanks Elaine”
-Tom Fajardo, State Farm