Posts Tagged ‘workplace attitude’

Marketing on a Budget

 

Clutching at straws to make a marketing budget?

Following the crowd may work for some things, but not for marketing.  People flock to the “latest and greatest” and the price goes up as the market demand goes up.  Unfortunately, the results do not necessarily follow the upward trend of the prices. Be creative and ahead of the pack.

 

If everyone is doing it, it must be a good idea.

 

Warren Buffett, an American business magnate, investor and philanthropist, is widely considered to be the most successful investor of the 20th century.  He is reported to have said that if everyone is doing something, do the opposite.  If it was a good idea, it is not a good idea any longer.

 

Even though Warren was speaking of investing, this works for marketing as well.  When pay-per-click first came out, it was “the new shiny idea.”  Prices were cheap and results were good.  Soon it became very expensive to obtain any positive results. When email first became popular, it was unique and effective.  If your inbox is like mine, it is now clogged with a few hundred emails a day.  Unfortunately, far too many of those are junk.

 

The world is going mobile.  Text is more current than email.  Mobile GPS works better than pay-per-click.  Stay with the curve or ahead of it.

 

What is the best idea for 2013 marketing? 

 

Business logic has remained constant for decades.  The methods, trends and implementation have changed but business principles are just that, solid principles.

 

Business magnates have subscribed to a philosophy of using the proven as their main focus while testing a new idea as their secret to success since the beginning of time.

 

Proven Successful Marketing Principles

 

Define your target audience.  Exactly who is your product designed to benefit?  Who will pay to receive the solution your product offers?

 

An anti-wrinkle face cream would probably be targeted to women age 30 – 60 living in middle to upper class neighborhoods in a metropolitan area.  Narrowing down your target market may seem limiting but it actually helps you focus your advertising on exactly the message that audience would want to hear.

 

What message would they want to hear?  They want proven results.  They want testimonials of people they know and trust who have used the cream and received positive results.  They want to know how long it will take to receive their desired result.

 

Determine when your customers want your product.  Starbucks coffee ads would be highly effective in the morning.  Selling a comfortable mattress would be well timed in the evening or early morning; having people view the ad when they are ready for a good night’s sleep or did not have a restful night.

 

In a ski resort, marketing ads would be most effective in late summer when the property management companies are placing all of their marketing for the upcoming ski season.

 

Catch the potential customer at the time they are ready to purchase or immediately before they are making a buying decision.

 

Make it easy to find you

 

Google is a wonderful tool for research, but unless your business pops up quickly on a smartphone, you may be lost in cyberspace.  Our world is mobile.  Include your address, a map to locate you and your main focus as a keyword. If they are hungry for a pizza, be certain that your name and location pops up on their phone.

 

If you don’t pop up when they are ready, it is as if you do not exist.

 

It does not cost you any more to include a few key details like your address and phone.  Make wise use of your marketing dollars.

 

Know your target market.  Know the message they want to hear and make it easy for them to find you.

Emotional Ice Water and Patience

“Elaine, my issue is a lack of patience.” “Tell me more, Jeff. Patience is what context?” “It is a lack of patience in everything.” Have you ever been impatient with co-workers, family, friends or other drivers on the interstate?

Imagine you are rushing out the door from work and suddenly your boss adds one more assignment to your already bulging briefcase. Perhaps you are exhausted at the end of a long day and come out to find a flat tire. How many other scenarios come to your mind of times when your energy was already low and one more incident added to the precarious pyramid of eggs which represents your tolerance level? After all, we are human. We do have a limit.

Incidents accumulate until your tolerance reaches that magic point that says “enough, I’ve had it.” Have you ever regretted words said in haste or words said in frustration?

Would you like the 3 keys to peace of mind which will reduce or perhaps even eliminate that lack of patience?

Would it surprise you to know that the answer lies in the IRS? Yes, the answer really is in the IRS.

Identify your feelings and why you feel as you do

Relieve the tension

Seek a solution

You have just experienced a subtle mind shift. Was your first thought the Internal Revenue Service? What is the lesson? There may be more than one way of viewing an acronym or a situation. A slight change in your workplace attitude or personal attitude could make a monumental improvement in your results.

What would it be worth to you to learn the details of those three keys – the IRS?

Imagine you life with increasing stress and lack of patience until your world comes apart at the seams? Loss of family, loss of your job, or even severe health problems result from too much stress and pent up tension.

By learning and following this formula you can have more patience, peace of mind, happier family, more productive work and peace of mind.

Choose the pain or the gain, the choice is yours.

Contact me and let me help your. Go to www.Elaine4Success.com or www.ElaineSpeaks.net and send me a note. When you reach the point you are ready to change your workplace attitude, personal attitude or patience level, contact me – preferably before you are at the breaking point. Hire Elaine Love as the keynote speaker or workshop trainer for your next event. Hire Elaine Love as your personal coach and mentor.

Positive Mental Attitude

Positive Mental Attitudes Overcome Obstacles

Think Positive, Act Positive

Events are perceived in a triangle pattern.

First person has their view of the facts; they have their perception of the truth. Person two has their version of the truth as they see it, which is different than the first person’s version. Outside observers have a third “truth” from their vantage point. The center of the triangle contains the actual truth.

As you observe these four different perceptions of truth, reflect on the incidents in your life. As you do your best to step out of your individual impression of the truth, seriously attempt to view the situation from the perspective of the other person. No, it does not mean you are making one of you right and the other wrong; you are simply attempting to understand their view.

If each person truly attempted to understand the way another viewed each situation, we would foster less hostility and controversy in the world. There is a powerful little book in my private library. “Getting to YES, Negotiating Agreement Without Giving In’ by Roger Fisher and William Ury presents answers to resolving situations before they become deadlocked.

Why do conflicts escalate to the point of irreparable deadlock? Could the answer be that we unintentionally, or perhaps intentionally, refuse to consider the viewpoint of others?

Think of yourself as dragging a sack weighing several hundred pounds around with you 24 hours per day. Your shoulders ache, your back hurts and your arms feel like they are being pulled apart at the joints. All of these aches and pains can relate to carrying the guilt, anger or tension contained in that sack. Why carry it when you can step back, attempt to change your view of the events and release that burden? Even though you are not physically carrying that sack, the net result is the same if you are mentally and emotionally carrying it.

“Life is change. Growth is optional. Choose wisely.”
-Karen Kaiser Clark

Who has the power to start the process of releasing the mental Atlas load? You do. Ok, you say nothing will change until the other party does the same. True, there will not be total harmony and resolution without both parties participation. Someone has to start the process. Even if they do not release the weight, if you do, then your shoulders and soul feel the breath of fragrant air and comforting sunshine. You see, you are not releasing the burden for their sake; you are releasing it for your own benefit.

Emotional ice water does flow into your life. Conflict does occur. Changes happen.

It is not a matter of “if” these things happen, it is a fact that they will happen. Cultivating a millionaire mindset means focusing your time, attention and energy where it will be most productive. Carrying grudges, tension and drama divert your focus from the positive things in your life. The best success plan is to focus on positives. One of those positives is creating harmony and understanding.

Simple steps to peace of mind.
1. Attempt to view the situation from the point of view of the other person
2. Look for resolutions rather than locking into your personal point of view.
3. In the grand scheme of life, how important is this one incident? Sometimes we lock in on something which truly is not that important to us.
4. Release the burden from your soul so you can concentrate of productive matters.
5. Forgive yourself and others.
6. Celebrate all of the positive things in your life. Be grateful for what you have. Time is precious. Relationships can be fragile but some, probably most, are to be treasured.

Handle life’s little dilemmas differently and your smile will glow a little more brightly and your relationships will amazingly glide a bit smoother. Successful people maintain a positive mental attitude. Their influence and workplace attitude are more congenial.

Who knows, your face may even show less wrinkles. Personally, I would consider that a marvelous side benefit of less stress. You will acquire more success through a positive mental attitude than you ever will by locking in on to your point of view.

Less emotional stress, less trauma and less frown lines – sounds like an emotional success plan. For more positive approaches to conflict and tips and techniques for a more profitable, productive and happy life, join me at www.Elaine4Success.com.

Business Development Coach

How do you think about time?

"Time Thinking"

Wait a second, is there a new twist on time which really helps? Tell me more. . . .

So many people are harping on time management. You know your time is valuable and each day another 24 hours ticks by. You can’t chase it down and recover last days, weeks, months and years. That only happens in the movies and creative fiction. You can learn more about yourself and how you think about time. The more you learn about how you “time think,” the easier it will be to focus your time. Focused time is productive and probably profitable.

How do you think? Do you think in the present or in the future? People who think in the present are more likely to be thinking about today and not really overly concerned about tomorrow, next week or certainly not 5 years from now. Ask a “present focused” guy about your relationship with him 5 years from now and he probably has not even thought about it. Many employees with a workplace attitude are more present than future focused. Their main concern may be paying the bills already on their desk rather than worrying about what may come 2 months from now.

A future focused person is always projecting months and years ahead. Entrepreneurs are frequently future oriented. The entrepreneurial mindset requires planning ahead. Entrepreneurs have visionary leadership or they would not be able to set projections for the future. Imagine planning a marketing campaign for 6 to 12 months from now if you were a present thinker.

The next elements relate to your schedule. A scheduled person will have an electronic calendar, handwritten paper scheduler or an efficient assistant. They will know exactly where they need to be at what time and what they anticipate doing at that meeting. Highly scheduled people are predictable but not necessarily flexible with their time.

The unscheduled person is more spontaneous and harder to pin down to a specific time or day commitment. They tend to keep their options open for rapid adjustment to situations.

Obviously there are combinations.
A present oriented and unscheduled person would be an adapter. These individuals tend to stay light on their feet and adjust to situations as they arise. This individual will be difficult to pin down to events until the last minute. When they are with you though, they will be fully present and engaged.

Someone who is present and scheduled would be more of a processor. Sound like a computer? There are similarities. This person usually has a high detail orientation and prefers to know in advance rather than be impromptu.

Entrepreneurs are firmly focused on the vision for the future. Visionary leadership requires a healthy degree of future orientation as well as a slightly flexible schedule. It does not mean they are totally unscheduled but they tend more to unscheduled than rigidly scheduled. Focusing on the long range vision for the company as well as keeping one eye focused on the events of today is typical of the entrepreneurial mindset.

The fourth category is the future oriented and scheduled both currently and into the future. This individual plans ahead. They can tell you where they will be and with whom they will be meeting weeks from now. Industry leaders frequently slip into this category. It is necessary for them to observe very closely the day to day operations as well as project into the future how today’s events will influence next year’s results. This person has plans to oversee their plans.

Once you clearly define your “time thinking” you will not only understand yourself better but also be able to make necessary adjustments. Understanding how others differ in their “time thinking” will also help you to coordinate with them. Your frustration is reduced when you realize someone is the opposite of you. It is not that they are disregarding your thoughts, needs and expectations; they simply think differently about time and commitments than you do.

For more information or personal attention, join me at www.Elaine4Success.com.

Workplace Attitude

Attitude is a Major Key to Success

Has anyone ever told you they would call you, but didn’t? Did you make excuses for them? Maybe some emergency popped up. Maybe they didn’t write the phone number down correctly. Maybe they forgot. Did you give them several excuses? Sure most of us have done that from time to time. Some of those excuses may actually be valid reasons at the time; however, it does not ease the feelings of the one who was expecting the call.

Did you ever tell someone that you would do something and then didn’t do it for whatever reason? Ah, now those excuses are somehow magically transformed into reasons. Amazing what a difference it makes whether we are the caller or the one expecting the call.

You can choose to believe the best about the person or assume the worst. Believing the best works for the first few times but after awhile when the failed promise occurs too many times, it becomes a pattern. When we keep making excuses for someone, even ourselves, we remove the necessity to change the behavior.

Are you doing the same thing with your career? Are you making excuses why you should hang on to that job you really do not like? Maybe you are saying to yourself, “How do I know that something better is out there?” Guaranteed, you will never know if you do not step out of your discomfort zone.” Yes, I said discomfort zone.

Why are you staying in the job if you do not really like it? Are you staying because it is familiar? Honestly examine the circumstances. Take a large yellow legal pad and draw a vertical line down the center of the page. On the left side write everything you do not like about the job or things you would like to change about the job. On the right column, write everything you desire to have in your career. Include the amount of money you choose to earn, the freedom of time, freedom of duties, and opportunity to advance. Your workplace attitude, career focus, has a significant effect on your future.

Carefully examine both columns. Be honest with yourself. Are you living the life you dreamed you would be living? What is stopping you from stepping out of that self-imposed box and reaching for your dreams? Is it fear? For some it is fear of failure and for others, it is fear of success. The way to overcome the fear is to make what you desire more important than your fear. Your workplace attitude is a major part of your success plan. Are you making excuses in order to avoid making a change?

Just like the person who did not call, by making excuses you remove the desire and necessity to change. What is it that you truly desire and deserve?

Nothing happens until you stop making excuses and start taking action. It is your future. The longer you delay, the less time you have to enjoy the future. You may choose excuses or prosperity; however, it really is an “either or” choice. Are you ready to implement your success plan by changing your workplace attitude?

Let me help. Join me at www.Elaine4Success.com. Together we will design the life you desire and deserve

Workplace Attitude

Careers and Life Do Not Have to be Puzzling

Has anyone ever told you they would call you, but didn’t? Did you make excuses for them? Maybe some emergency popped up. Maybe they didn’t write the phone number down correctly. Maybe they forgot. Did you give them several excuses? Sure most of us have done that from time to time. Some of those excuses may actually be valid reasons at the time; however, it does not ease the feelings of the one who was expecting the call.

Did you ever tell someone that you would do something and then didn’t do it for whatever reason? Ah, now those excuses are somehow magically transformed into reasons. Amazing what a difference it makes whether we are the caller or the one expecting the call.

You can choose to believe the best about the person or assume the worst. Believing the best works for the first few times but after awhile when the failed promise occurs too many times, it becomes a pattern. When we keep making excuses for someone, even ourselves, we remove the necessity to change the behavior.

Are you doing the same thing with your career? Are you making excuses why you should hang on to that job you really do not like? Maybe you are saying to yourself, “How do I know that something better is out there?” Guaranteed, you will never know if you do not step out of your discomfort zone.” Yes, I said discomfort zone.

Why are you staying in the job if you do not really like it? Are you staying because it is familiar? Honestly examine the circumstances. Take a large yellow legal pad and draw a vertical line down the center of the page. On the left side write everything you do not like about the job or things you would like to change about the job. On the right column, write everything you desire to have in your career. Include the amount of money you choose to earn, the freedom of time, freedom of duties, and opportunity to advance. Your workplace attitude, career focus, has a significant effect on your future.

Carefully examine both columns. Be honest with yourself. Are you living the life you dreamed you would be living? What is stopping you from stepping out of that self-imposed box and reaching for your dreams? Is it fear? For some it is fear of failure and for others, it is fear of success. The way to overcome the fear is to make what you desire more important than your fear. Your workplace attitude is a major part of your success plan. Are you making excuses in order to avoid making a change?

Just like the person who did not call, by making excuses you remove the desire and necessity to change. What is it that you truly desire and deserve?

Nothing happens until you stop making excuses and start taking action. It is your future. The longer you delay, the less time you have to enjoy the future. You may choose excuses or prosperity; however, it really is an “either or” choice. Are you ready to implement your success plan by changing your workplace attitude?

Let me help. Join me at www.Elaine4Success.com. Together we will design the life you desire and deserve

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”Elaine spoke to our top leaders from 8 states, she gave us new and positive ways to connect with people
which is EXACTLY what we wanted. Thanks Elaine”
-Tom Fajardo, State Farm