Posts Tagged ‘target client’
How many times have you sat down to write a marketing piece and stared at a blank sheet of paper desperately searching for a flash of inspiration? Suddenly you have an overwhelming urge to make a cup of coffee. The corner of a note on your desk catches your eye and you remember a promise to phone someone. Three or four interruptions later you are still staring at a blank sheet of paper; you are now out of time to write.
David Foster, known as the Hit Man for all of his hit records, said in his Success Magazine cover story that sometimes he does not feel like writing a song. He does it anyway. Maybe it will be good rather than great, but it will be a song. He went on to say that he forces himself to sit down and start writing; the inspiration will come.
Professional writers have spoken about writing a ten page paper and throwing away the first two pages before they hit their stride.
The Nike slogan says it best, “Just do it.”
You can reach for the ultimate comfort food – warm chocolate brownies. Or you can stop giving yourself excuses and start working.
Easier to tell yourself to concentrate than to do it?
Probably true, but also realistic. Amazing how many excuses and distractions you can create when you do not want to do something, do not know how to do it, or are simply not motivated to do it.
- 1. Set a timer for thirty minutes and tell yourself that you will focus until the buzzer rings. Once you actually start writing, it usually starts to flow.
- 2. Give yourself a reward when the project is completed.
- 3. Ask yourself a critical question. What do you want the audience to think, feel or do after reading the material? Answering that question can provide inspiration.
- Who is your target audience? Until you know the individual you are expecting to read your material, you do not know how to write in the manner in which they will want to receive the message. Think about your target client and write as if you are speaking to them.
- 5. What problem would you like to solve for them? In the case of the focus issue, the problem is writers block; the goal is to get the writer “un-stuck.”
What would you tell one of your clients, one of your employees, or one of your children if they were hitting a blank wall on an assignment? Would you subscribe to the “Take my advice, I’m not using it” theory? You probably would not admit it to them. I’ve hit the wall many times with projects. These are the ways I solve the inertia problem.
Take my own advice
What do I want you, my reader, to think? Think that you are not alone. Every business person faces the dilemma of “blank page syndrome” from time to time.
What is the goal for you to feel? Feel that a solution exists. Think of the block as tissue paper rather than stone and know that you can push through to success.
What should you do? Follow the Nike slogan and “Just do it.”
For more information on overcoming emotional blocks, stay tuned to www.Elaine4Success.com. Also inquire about hiring Elaine Love for your next sales training, executive meeting or personal growth presentation coaching. Go to www.Elaine4Success.com/Contact or www.MeetElaineLove.com