Posts Tagged ‘making money working from home’

Engage the page. Whether you are writing an article, a web page or a love letter, be totally present and engaged. Your objective in writing the first sentence is to inspire your reader to at least read the second sentence.

You have less than 90 seconds to capture the attention of a reader to your web page. No, I’m not advocating flashing text, wild colors and provocative pictures. The mere thought of those will cause me to race to the back button. I would never even open the page. No need for the delete button; I would not even consider opening the site.

What would inspire you to click on the site? Yes, an ad which appeals to your interests would be one factor. If you are searching for a great home based business, you would type words into the search bar which indicated the type of business which matched your interests and talents. If you were interested in health, you might type the word “nutrition” or “eating healthy foods.” If you were seeking the perfect home based business, you might type “making money working from home” or “work from home business ideas.” If you were seeking financial freedom, you might type in the words “wealth accelerator” or “vertical research advisory” or even ”self made millionaire.”

When the ads appeared on your screen, you would see the top 10 choices matching those keywords on page one. You would pick an ad whose words resonated with you and click on that link. When the image on your screen shifted to the page in questions, you expect the message on the page to match the words in the ad. In the early days of the internet, that was not always the case. Thanks to the strict guidelines of Google, the ad message is much more likely to match the web page message now than it did five or six years ago.

Your colors, banner headline and opening sentences must be appealing and consistent with the ad or your viewer will be gone faster than you can say “internet scam.” Today’s internet surfers are very savvy. Since there is a plethora of information and sites available, they will not hesitate more than a millisecond at a bad site.

What makes a good site besides the page message matching the ad message? Learn which colors match your product and personality. Refer to the article “Psychology of Colors” for more in-depth color analysis. Your banner headline should be captivating but not so large as to take up too much space. The most valuable internet real estate is what appears on the screen when the page first opens. That area is termed “above the fold.” It is the information shown without requiring the viewer to scroll down on the page. Be certain it is appealing enough that the viewer desires to remain on the page. Adding a short video helps.

Darren LaCroix, 2001 Toastmasters World Champion Speaker, recommends less than 90 second videos. Most videos, including mine before I read this information, were closer to 4 minutes. Now I have work to do to re-record all of my web page videos.

Content is king; however, presentation is queen. Ask any man and you will probably hear, “If mama isn’t happy, no one is happy.” Make the presentation at least as important as the content. If the presentation is not attractive, they will never stay to read the content.

Hire Elaine Love to speak at you next conference. Hire Elaine Love as your personal coach and mentor. Join me at www.ElaineSpeaks.net or www.Elaine4Success.com.

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Home Based Business Entrepreneur

First and foremost, we have established that owning your own business provides more security. You can’t be fired or have your job outsourced to overseas when you own your own business. There are no outside forces placing a cap on your income when you own the business. You are your own boss; the way the boss treats you is totally in your control. Your duties are also in your control as well as your work schedule or time off. Of course, the responsibility for the success of the business is also yours.

As a brief review, we have explored the positives and negatives of purchasing a franchise, purchasing a pre-owned brick and mortar business or starting a new brick and mortar business.
1. Franchise fee to purchase the company name recognition and established customer base. Possibly a percentage of the gross revenue will be due back to the franchise parent office. You will also have to rent, lease or purchase the physical location for the franchise. Equipment will need to be purchased to operate the business. Office supplies and equipment will also need to be purchased. Inventory will be required to operate the business. Employees and their related costs will also be incurred. Overhead such as utilities will be incurred. Marketing could possibly be tied in with the franchise as well as individual local marketing costs. Finally, you will expect to spend long hours 5, 6 or possibly 7 days a week away from home operating the business.

2. Purchasing a brick and mortar business will incur all of the above with the exception of the franchise fee, percentage to the parent franchise company and the co-op advertising with the franchise. However you will have the purchase price from the current owner to compensate them for the customer base and reputation they have established. All of the other costs remain the same as purchasing a franchise.

3. Starting a new brick and mortar business will eliminate the purchase price since there will not be a prior owner; however, there will not be any pre-existing customer base or name recognition. Your marketing costs may be higher or your income progress may be slower since you are starting a totally new entity. All other costs remain the same as a franchise or purchasing a pre-owned brick and mortar business.

4. Option 4 is becoming a home based business entrepreneur.

The advantages are numerous for a home based business entrepreneur. First, you are paying a much lower fee to establish the business than you would to purchase a franchise or a pre-owned business. Second, you will not be paying additional rent, lease or purchase for the physical business location; you are in your home. Third, you will probably not have employees, additional overhead or extensive equipment purchase expenses. Your office equipment will be a computer, telephone, printer and telephone headset; you probably already own all of these with the possible exception of the headset. Establishing a great home based business is far less expensive. The perfect home based business can be started on a limited budget especially in comparison to the franchise or brick and mortar business.

A fourth advantage is the flexibility of hours. You can work around your family schedule and not leave the house to start making money working from home.

Working from home is both an advantage and a disadvantage because you will be exposed to more potential interruptions working from home. It is easier to be distracted by family, laundry, or the proximity of the kitchen.

Work from home business ideas are numerous. Select the best option for you.

In the next article, we will discuss the various factors to examine in order to select the best business type for you. Since there is a plethora of work from home business ideas, it is best to examine all of the factors to select the perfect one for you.

For personalized assistance in determining the best business for you, join me at www.Elaine4Success.com.

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You want to be an entrepreneur?  Great.  As one who is and has been psychologically unemployable for over 30 years, I personify the entrepreneurial mindset.

Making money from home requires a committed entrepreneurial mindset.  The characteristics of the entrepreneurial mindset are as different as the behavior of a rhinoceros and a cow.  The rhinoceros charges through the jungle breaking through shrubbery barriers on a direct mission toward the goal.  The cow stands in the field eating grass and waiting for hay to be brought to them when the grass is unavailable.  A rhino will go after the food rather than sitting around passively waiting for it to come to them.

Compare the rhinoceros mindset to the entrepreneurial mindset. The rhinoceros goes after the goal as does the entrepreneur.  The cow performs the basic duties required of it at the will and direction of someone else and expects the hay or grass to be presented to them.  The employee performs the duties required of them by the boss and expects the pay check to be delivered to them.

The entrepreneurial mindset has an overwhelming desire to create their own duties on their own time schedule and reap the significantly higher rewards of that extra individual effort.  By the same token, the entrepreneurial mindset accepts the responsibility of their decisions, good or bad.  The employee expects to receive the pay check on a regular basis regardless of the consequences of each individual decision; after all, it was not entirely their decision, it was either the decision of the boss or with the approval of the boss.

The rhino and the entrepreneur effect to receive the rewards of their efforts and the consequences of their actions.  Making money working from home requires the entrepreneurial mindset.  You are your own boss when you are an entrepreneur.

Another aspect of the entrepreneurial mindset is the constant drive to do better, do more and be more creative.  In order to be making money working from home, you absolutely must focus your mind on the task at hand.  Be creating, be willing to take a risk on a new marketing campaign or new marketing method, and be decisive.  No boss will be making the decision for you, nor do you want them to make decisions for you.  Look carefully at each option and make a decision.  Analysis paralysis will not be tolerated.  Time becomes an important commodity; time must be focused and used wisely, not wasted.  Wise time management is critical to making money working from home.

If you desire to be making money working from home, develop your entrepreneurial mindset and put it into action with focused time and effort.  The rewards will thrill you.

For more in depth tips and techniques for making money working from home, join me at http://www.elaine4success.com/.

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