Archive for the ‘Visionary Leadership’ Category

More Precious than a Valuable Stone

Create a legacy

Create a legacy

When was the last time that something really touched your heart?

There is so much in the news about violence and white collar crime and disaster of every type and so little in comparison of the good.  Friday night was our Rotary Change over dinner.  The current president acknowledged the members who had contributed so much during his term and installed the new president.

The Rotary motto is “Service Above Self.”  This saying was printed on the card which accompanied the Rotarian of the Year award.

A wise woman who was traveling in the mountains found a precious stone in a stream. The next day she met another traveler who was hungry, and the wise woman opened her bag to share her food. The hungry traveler saw the precious stone and asked the woman to give it to him.  She did so without hesitation. The traveler left, rejoicing in his good fortune. He knew the stone was worth enough to give him security for a lifetime. But a few days later he came back to return the stone to the wise woman.

“I’ve been thinking,” he said. “I know how valuable the stone is, but I give it back in the hope that you can give me something that is far more precious. Give me what you have within you that enabled you to give me the stone.”

This speaks volumes about what we believe and do as Rotarians.  In the midst of chaos and violence, there is a calm place where giving back to others is valued highly – that is one of the reasons I am a Rotarian.

Did You Know

The first polio epidemic started June 17, 1894.  Polio reached epidemic proportions in the early 1900s.  In 1985 two

Service Above Self

Service Above Self

Rotarians decided to eradicate polio.  By 1994 it was eradicated in the United States.  The Rotary mission continues with Rotarians as boots on the ground around the world and the Bill and Melinda Gates Foundation contributing generous financial support.  In 2015 only three countries (Afghanistan, Nigeria and Pakistan) still had any new cases reported.  (These countries has refused to allow us to immunize against Polio for fear we are harming their children; we know we are seeking to protect the children.)

What is this important to you?  This highly contagious crippling disease is only a plane ride away from being back in the United States.  Because of the idea of two Rotarians and the efforts of thousands of Rotarians, your children, grandchildren and generations to come can be free of Polio.

What does this have to do with a precious stone?

It isn’t the stone or the disease.  It is far more precious.  It is the spirit within which enables them to give something even more precious – they give of their time, talent and treasure – they give as they are able.  They are giving freely to help others.  In this case it is the gift of health.

This story touched my heart and resonated deep within.  This is part of why I am a Rotarian.

Think with passion

Speak Up for Good

What can you do?

Mentor someone

Give a smile to a stranger

Give without expectation of return

Plant a tree whose shade you will never enjoy

Live your life to be a legacy you will be proud to pass on to the future.

Give something more precious than a valuable stone.

Are you seeking more success in your life and career? Inquire about hiring Elaine Love for your next sales training, executive meeting or personal growth presentation.  Let me inspire you to reach your potential.  www.Elaine4Success.com, www.Elaine4Success.com/contact.

Strategies for Goal Achievement

Would you like to improve your goal achievement?  Goal setting is easy.  Goal achievement is the ultimate victory.

Write it down.  Written goals have a way of transforming wishes into wants; can’ts into cans; dreams into plans; and plans into reality.  Don’t just think it…ink it!”

Achieving your goals is important.  The process of achieving them and the person you become in getting there is everything.

See your goal as achieved

See your goal as achieved

3 Strategies for Goal Achieving

  1. Adopt and Maintain a “Can Do” Attitude

 

A positive mindset is the foundation for every successful action.  Success flows first from an emotional basis.  You don’t feel good because you achieve your goals; you reach your goals because you are in a positive emotional mindset.

 

You have heard that you always receive more of whatever you give your time, energy and focus.  If you believe in yourself and you are grateful for what you have, you will attract more.  If you are grouchy, pessimistic, depressed, discouraged and “down in the emotional dumps,” you are totally focused on the negative.  Whatever attitude you choose will attract more of the same. You can choose to spiral upward or downward.

 

Now for me, that is an easy choice.  I prefer success.  One of the keys to goal achieving is adopting and maintaining a positive mindset.  You may not have control of everything and everyone in the world, but you always have the ability to control your personal mindset.

 

Challenges occur to all of us.  We are occasionally disappointed in events, circumstances or people (that includes our own personal performance).  We can choose to be emotionally down or we can choose to say “What good can come from this?” and find the potential good.  We can choose to brush it off and say “I’ll do better tomorrow.”  When unexpected results cross our path, we can choose a positive or a negative attitude.

 

When something happens which we did not anticipate or want, we can choose the downward attitude spiral or choose to do a mindset shift.  I prefer success.  I choose a “can do” attitude.

 

  1. Simple Little Success Boosters  Motivating Passwords

 

Change your passwords.  We know with cyber-crime on the rise, it is smart to change our passwords every quarter.  Have a different password for each online account.  I know it is harder to remember the passwords when each one is different, but it reduces the risk of invasion of your accounts.  I use a formula for my passwords and change all of them every quarter.

 

As long as you are changing the passwords anyway, why not change them to something which motivates you?  Pick a word, phrase, aroma, place, sound or sight which lifts your spirits.  Maybe it is a private family phrase or something the kids said when they were small which always brings a smile to your face.  Typing that word as your password (even having to look up the password in order to type it) can reset your attitude to a positive.

 

Use the events of your daily life to continually bring your attitude up to a more positive level.  Accomplish a double purpose of protecting your identity and improving your attitude all at once.  I prefer success.

 

  1. Visualization

 

See Yourself Hit the Target

See Yourself Hit the Target

You know the advantages of visualization and meditation.  You know that your subconscious is a powerful force working to bring you more of whatever you are thinking.  The predominant thought running through your mind acts as an order to your subconscious mind.  The subconscious is powerful but not able to decide what is good for you.  It can only respond to your predominant thoughts.  If you are focusing on, seeing and believing something, the subconscious is programmed to make it come true.

We each possess an awesome power that most of us have not been taught how to use effectively.  Super star athletes use it, mega millionaires use it and top producers use it.  That power is Visualization.  Visualization triggers the subconscious to bring your thoughts into reality.

Visualization works hand in hand with the subconscious mind and the law of attraction.  They are a triple force working together to bring you whatever you are focusing on.

You know about the Law of Attraction.  It was featured in The Secret and numerous other books in the 1980s and 1990s.  There have even been network marketing companies based on the law of attraction.  It is a law, just as gravity is a law.  How do you direct the powerful combination of visualization, subconscious mind and the law of attraction to assist you in achieving your goals?

Activate the Law of Attraction through Visible Images

  1. Picture your goal as achieved. Look at it as if you were watching a movie and you are the star.  You are seeing yourself
    Celebrate Victory

    Celebrate Victory

    in living color with all five senses activated; you are picturing a live scene.  This is real.  Feel the emotions you will feel when you have achieved your ultimate goal.  See the ones you care about beaming with pride for you.  Hear the cheering.  Savor the sweet taste of victory.

 

Hold that image in its entirety in your mind.  Breathe it in and allow it to permeate every cell in your body.  Feel all of the emotions of pleasure.  You have worked and earned this victory.  You have achieved your ultimate goal.  Ingrain it so completely into your being that you can recall it completely at a second’s notice.

 

  1. Create a vision board. Draw or cut out pictures which symbolize your goals.  Post the pictures and words on the board.  Place it where you will see it constantly.  The vision board works similar to the chart on the wall; they both focus your attention and positive expectation of goal achievement.

Take a mental screen shot of your vision board.  Take a photo of the vision board and use it as the screensaver on your smart phone.

  1. Create affirmations of your goals as already achieved. Write them on index cards. Paint them on your bathroom mirror.  Post them on the refrigerator.  Create screensavers or images on your computer screen.  Post them as sticky notes around your desk.

 

Write every affirmation in the positive.  “I am so grateful that. . .”  “I am so excited to be . . .”  “I feel so thrilled that . . .” Adopt the attitude of knowing that your goals could and did come true.  See each goal in your mind as accomplished.

Congratulations

Congratulations

“Nothing is impossible.  The word itself says I’m possible.”

Goal setting is important, but goal achievement is the ultimate victory.  Three strategies to enhance your goal achievement are: adopting and maintaining a positive attitude, using simple success boosters such as changing your passwords, and visualizing your goals through mental/emotional movies, vision boards and affirmations.

Are you seeking more success in your life and career? Inquire about hiring Elaine Love for your next sales training, executive meeting or personal growth presentation.  Let me inspire you to reach your potential.  www.Elaine4Success.com, www.Elaine4Success.com/contact.

Your Thinking Creates Your Success

Commit to making 2013 end on a positive trend

Commit to making 2013 end on a positive trend

“Whether you think you can or think you can’t, you’re right.  It is the thinking that makes it so” said Henry Ford.

 

Ponder that thought for a moment.  What we think, feel and believe forms the basis for everything we do or prevent ourselves from attempting.  Remember the first time you straddled a bicycle?  Were you a bit nervous, excited and encouraged?  If you thought that you would not be able to ride the bike, you had a much more difficult time learning to ride.  If you thought that you could ride, you persisted with a knowing that success was close at hand.  Because your thoughts were positive, the learning process was easier.  “It is the thinking that makes (success) so” much easier and faster.

 

Success or Failure

 

Why would you choose to handicap yourself by thinking that you would fail?  Do you remember reading the children’s book about the Little Engine that Could?  The engine kept repeating to itself “I think I can” “I think I can” “I think I can” until the little engine did reach the top.  This book was written to encourage children to believe in themselves.  What if a baby believed that he or she could never walk?  They stand, wobble, fall, get up and repeat the process until they are walking.  Call it innocence, naivety, or determination; if you think you can, the result is success.  All successful ventures start their success plan with a belief in the ultimate result.

 

Success Plan

 

Ask most successful entrepreneurs about their success formula and you will note a recurring theme.  Bill Gates, founder of Microsoft, offers the following advice on creating success.

 

  1. Vision – See clearly in detail what you intend to create before it exists.

 

  1. Timing – Know when the time is right to develop a new idea.

 

  1. Action – Take immediate and massive action.

 

Thomas Edison could see the need for light bulbs even though short-sighted colleagues insisted that man was destined to light their rooms with candles.  Henry Ford saw the potential of automobiles while others laughed at his “horseless carriage.” Aristotle Onassis saw the potential of international shipping while popular opinion said that the shipping industry was dead.

 

Walt Disney saw every detail of Disney World and “a perfect city with dependable public transportation, a soaring civic center covered by an all-weather dome, and model factories concealed in green belts that were readily accessible to workers housed in idyllic suburban subdivisions nearby” before any groundbreaking.  Walt had the vision; his success plan was comprehensive.  He purchased acres of land in Florida and took action to bring his dream into reality.

 

Vision

 

Kevin Trudeau tells a story of an acorn.  When you look at an acorn, what do you see?  If you say “food for squirrels,” you flunk the test.  Kevin’s first response was. “I see a tree.”  His mentor said, “I see a forest.”  Kevin then replied, “I get it.  I see houses and buildings all over the world from the wood.”  The vision is not seeing what is in front of you, but the potential of what can be created from this seed of an idea.

 

Timing

 

Think ahead to the possibilities.  In 1994 there was a buzz in the air about email and internet.  Mountain Castles Property Management company in Steamboat Springs embraced this idea and was the first company to create the ability to make reservations for lodging on the internet.  Mountain Castles won “International Innovator of the Year” for that idea and the successful implementation of the idea.  Imagine where I would be today if I had continued with that idea in a larger scope to create a massive reservation system.  The idea was right, the timing was right; the long range vision and grasp of the potential was missing.  The action was immediate, but not massive.  I stopped my idea with the tree instead of seeing houses all over the world.

 

Action

 

Immediate and massive action to implement the vision is essential.  My success plan for Mountain Castles was too limited in long range potential and implemented on too small a scale.

 

Bill Gates took immediate and massive action.  His success is legendary.

 

Success Plan

 

Develop a vision which sees the wood all over the world rather than a tree or even food for squirrels.  Be aware of trends and potential to anticipate the needs and wants of future generations; short-term timing and long-range timing determine the viability of the vision.  When all of the factors align, take immediate and massive action.

 

The future is at your fingertips.  If you think you can, you can.  Your success plan can become a reality.  Utilize the keys to success of vision, timing and action.  Believe in yourself, think you can and make it a reality.

 

For more information on positive mindset and success in your life and your business, stay tuned to www.Elaine4Success.com.  Also inquire about hiring Elaine Love for your next sales training, executive meeting or personal growth presentation coaching.  Create positives in your life.  Go to http://www.Elaine4Success.com/blogwww.Elaine4Success.com/Contact.

Are You a Manager or a Leader?

Leadership is Earned Through Performance

Does the same style work for every situation?  No.  Nor does one style work for every person.

 

Managers have subordinates and leaders have followers.  Which one do you choose?  It depends on the people involved and the objective to be accomplished.

 

In a recent article in Under30CEO, Matt Wilson declares that to reach maximum success, a CEO must be brilliant and difficult.  He touts the style of Trump, Barbara Corcoran of Shark Tank and Ari Gold of Entourage.  Matt advocates “Stop being nice; start demanding perfection.”   Ask for what you want and you will probably receive it.

 

Granted this style has proven to work for powerful executives who have built and are building empires.  In the proper circumstances, it can be extremely effective.  Does this style work in every situation?  My opinion is “No, it may not be appropriate in all instances.”

 

Manager

 

When Dan first took a group of 18 year old delinquents backpacking into the Mt. Zirkel wilderness, his role was to guide them on the 21 day trek, tell them how to set up their tent, how to prepare a meal in the wilderness and how to survive in unfamiliar mountain circumstances.  The rules were simple:  “Here is how you set up the tent and prepare your meal.  Tonight I will cook for you.  Tomorrow you set up your own tent and cook for yourself.”

This was clearly an authoritarian managerial style situation.  Dan’s knowledge exceeded that of the group.  In that situation he needed to establish his authority and expertise immediately.  The teenagers were on the trek to learn discipline and teamwork with each other.

Contrast that situation to a leadership environment.

Leader

The President of a volunteer organization such as a Rotary club where the members are highly educated and successful individuals requires the skills of a leader, not a manager.  The members are volunteers rather than subordinates.  Demanding perfection and compliance of a volunteer would be ineffective.

In the case of a volunteer organization comprised of executives who are all accustomed to being “in charge,” the authoritarian approach would be met with resistance at best.  This group would require more of a participatory leadership styleThe club would decide which fundraising activities and which service projects the members wished to support.

Differences between a leader and a manager.

Leaders are more charismatic, transformational and visionary.  Leaders are charting the path for a new direction where managers are smoothing the ruts in the current path.  Managers are more authoritative, task oriented and results driven.

Dilemma

The challenge for the executive may be in making the switch from managerial style to leadership style depending on the situation.  This can be problematic for the leader and the followers if the leadership style is not handled properly.  Too much structure and direction without a balance of enjoyment and the members stop participating.  Not enough structure and direction and nothing is accomplished.

John Maxwell, former minister and leadership guru, addressed this in his 5 Levels of LeadershipThe leader of the Rotary club would be leading by permission since the group elected the member to become President; however, it is up to the leader to inspire the group to choose to follow.  A title alone is not sufficient.

Recap and analysis,

Imagine the participatory style with rebellious youth?  The result would have been chaos, defiant attitudes, and perhaps uninformed and untrained individuals lost in the woods.  This would be more than ineffective leadership, it would be dangerous.  The initial phase required authoritarian management.  As the group progressed in cooperation and competence, the management style could ease into a less structured style.  It was amazing how much more cooperative their attitude became as they realized the benefits of team work.

The purpose of the volunteer organization is to serve, but unless the group is also having fun, members will not attend.  This is more of a fine line for the leader because it requires fun, inspiration and participation in conjunction with organization and coordination.  How much structure is required to accomplish tasks and yet how relaxed a structure is required in order to maintain enthusiasm and active participation?

In many cases, the leadership role may be more challenging than the managerial role.

For more information on leadership style, stay tuned to www.Elaine4Success.com.  Also inquire about hiring Elaine Love for your next sales training, executive meeting or personal growth presentation coaching.  Go to www.Elaine4Success.com/Contact or www.MeetElaineLove.com

 

Effective Leadership Skills

Lead, follow or step aside

Examine the root word “Lead” carefully.

 

L – Learning all the information possible from great books, live seminars, cd recordings and personal interaction with other positive attitude, forward-thinking successful people.

 

E – Examine your own internal thoughts, beliefs, words and actions.  Are you allowing old negative programming to hold you back from achieving all of your dreams and goals?

 

A – Achieve all of your goals by focusing your energy on the target.  When you focus on a goal and direct all of your activity toward that one specific objective for as long as it takes to accomplish it, your success is guaranteed.

 

D – Delegate just enough responsibility to your team members or followers to develop their potential to achieve their own goals and lead others.

 

When you learn, do a comprehensive internal self-examination, and focus on achieving all of your own goals, you now have a path in place to guide others to duplicate you’re achievements.  You can not guide someone else to accomplish things you have not achieved.  There is as lack of credibility when you tell others how to do something you have never done.  There is never a long line to ask the advice of the person at the bottom of the success ladder.

 

First achieve the goals and then provide the system for others to duplicate your results.  The old saying of “fake it until you make it” just does not have credibility.  So you ask, what to do until you do have proven results of your own.  Edify your boss or your supervisor or your coach and mentor.  Point to their success until you have success of your own.  Always, always be honest.  Do not claim to have positive results until you do.

 

Learn to celebrate every little victory.  Record each small victory in a journal and celebrate each one.  These small accomplishments will grow into bigger achievements.  Your experience learning and growing will actually assist you in effective leadership.  People relate to you and your challenges as they progress through their own challenges.

Being honest about your leadership journey also adds to your credibility.  None of us started at the top.  Read our stories; we faced challenges and setbacks as well as victories on our way to personal leadership.

 

I do not believe there is or ever has been one effective leader who has not “paid his or her dues.”  Every one of us has examined ourselves and our leadership thoughts many times.  We examined and re-examined our leadership styles.  We evaluated our personal leadership and our leadership skills over and over.  We made adjustments and adjusted the adjustments.

 

Only after walking the path ourselves were we able to direct someone else through the same system to reach their own personal success.  First we made the journey through the success minefield, then we were qualified to guide others through that minefield to their own personal success.

 

Even now, after they have achieved their goals, effective leadership demands a constant process of adjusting to modern innovations.  Business, success nor leadership stands still.  Each one remains a moving target.  In order to effectively delegate these skills and techniques, we must continue to focus and keep our own leadership skills sharp.

 

Learn, examine, achieve and delegate.  You must follow each and every step in order and then keep repeating the cycle.  Leadership is constantly evolving and the best and more effective leaders never take themselves or their followers for granted.  Effective leadership skills are a precious commodity.  Delegate them to others and the world will constantly improve.  Effective leadership is a privilege, an honor and a responsibility.

 

I take my leadership, coaching and mentoring seriously.  Come visit me at Elaine4Success.com.  Let me help you navigate the minefield of success and leadership.

Focus

Push past emotional blocks

How many times have you sat down to write a marketing piece and stared at a blank sheet of paper desperately searching for a flash of inspiration?  Suddenly you have an overwhelming urge to make a cup of coffee.  The corner of a note on your desk catches your eye and you remember a promise to phone someone.  Three or four interruptions later you are still staring at a blank sheet of paper; you are now out of time to write.

 

David Foster, known as the Hit Man for all of his hit records, said in his Success Magazine cover story that sometimes he does not feel like writing a song.  He does it anyway.  Maybe it will be good rather than great, but it will be a song.  He went on to say that he forces himself to sit down and start writing; the inspiration will come.

 

Professional writers have spoken about writing a ten page paper and throwing away the first two pages before they hit their stride.

 

The Nike slogan says it best, “Just do it.”

 

How?

 

You can reach for the ultimate comfort food – warm chocolate brownies.  Or you can stop giving yourself excuses and start working.

 

Easier to tell yourself to concentrate than to do it?  

 

Probably true, but also realistic.  Amazing how many excuses and distractions you can create when you do not want to do something, do not know how to do it, or are simply not motivated to do it.   

 

  1. 1.       Set a timer for thirty minutes and tell yourself that you will focus until the buzzer rings.  Once you actually start writing, it usually starts to flow.

 

  1. 2.      Give yourself a reward when the project is completed. 

 

  1. 3.      Ask yourself a critical question.  What do you want the audience to think, feel or do after reading the material?  Answering that question can provide inspiration.

 

  1. Who is your target audience?  Until you know the individual you are expecting to read your material, you do not know how to write in the manner in which they will want to receive the message.  Think about your target client and write as if you are speaking to them.

 

  1. 5.      What problem would you like to solve for them?  In the case of the focus issue, the problem is writers block; the goal is to get the writer “un-stuck.”

 

What would you tell one of your clients, one of your employees, or one of your children if they were hitting a blank wall on an assignment?  Would you subscribe to the “Take my advice, I’m not using it” theory?  You probably would not admit it to them.  I’ve hit the wall many times with projects.  These are the ways I solve the inertia problem.

 

Take my own advice

 

What do I want you, my reader, to think?  Think that you are not alone.  Every business person faces the dilemma of “blank page syndrome” from time to time.

 

What is the goal for you to feel?  Feel that a solution exists.  Think of the block as tissue paper rather than stone and know that you can push through to success.

 

What should you do?  Follow the Nike slogan and “Just do it.”

For more information on overcoming emotional blocks, stay tuned to www.Elaine4Success.com.  Also inquire about hiring Elaine Love for your next sales training, executive meeting or personal growth presentation coaching.  Go to www.Elaine4Success.com/Contact or www.MeetElaineLove.com

Words Linger

Words create memories – good or bad

How important are the words you put in print?  We hear about blogging, social media comments and even writing marketing copy.  Your written words are actually more important than your spoken words.

 

Spoken words may be forgotten, but the written word is permanent.  Once you hit “send” or “submit,” those words are available to be found forever.

 

Private?  Think again.

 

That funny party picture you posted as a joke is available also.  I hear some of you saying, “no, I posted in my private setting.  That posting will never be public.”  Wrong.  Regardless of the privacy setting, if someone wants to find it badly enough, they will.  If even one person re-tweets or copies the picture or text, it is now public.

 

True story

 

A young woman was so proud of her body building contest results that she posted the picture on her Facebook page.  If you know anything about those contests, you know that the attire makes a string bikini look prudish. What seems like harmless fun in her 20s may come back to haunt her.  Would you want a “nearly nude” picture of yourself on the internet for your parents, children and your boss to see?

 

Words come back to bite you

 

Be conscious of the words you write.  You are representing yourself and your company with each comment.  This is the age of the spontaneous comment.  It only takes a second to hit “send” but the results remain

 

Am I trying to scare you into not posting on the internet?  Absolutely not.  I’m posting this right now.

 

Another true story

 

Two individuals in an organization chose to escalate their disagreement into a public display.  Feelings were hurt, words were written which in retrospect should never have been said.  The repercussions are still being felt throughout the organization seven months later.  A disagreement which could have been solved quietly has mushroomed into a major disruption.  The entire organization is suffering.

 

Once written words become public, they may be retracted, but they are not removed from memories.

 

Words linger

 

.Why is writing important in your organization?  Your marketing copy is obviously public.  It represents your company.  The image you project in your marketing materials must be positive, but it must also be honest.

 

There is a common expression throughout network marketing and other media to “fake it until you make it.”   The catchphrase was originally designed to create a feeling of success; by acting “as If” you have already achieved the desired level of success, you will trick your sub conscious into making that your reality.  The problem is that when that statement goes public, others do not know whether it is an internal statement or the truth.  97% of people fail in network marketing.  Perhaps some entered the business with a false sense of probability.

 

Be aware of the consequences of your spoken words and your written words not only on yourself but also on others.

 

For more keys to a successful spoken or written presentation, contact Elaine Love at Elaine@Elaine4Success.com or www.Elaine4Success.com.  If you want to take your communication from Now to WOW, implement this simple key.  Want more keys to success for yourself and your company?  Hire Elaine Love as your coach, corporate trainer or keynote speaker.

 

Marketing on a Budget

 

Clutching at straws to make a marketing budget?

Following the crowd may work for some things, but not for marketing.  People flock to the “latest and greatest” and the price goes up as the market demand goes up.  Unfortunately, the results do not necessarily follow the upward trend of the prices. Be creative and ahead of the pack.

 

If everyone is doing it, it must be a good idea.

 

Warren Buffett, an American business magnate, investor and philanthropist, is widely considered to be the most successful investor of the 20th century.  He is reported to have said that if everyone is doing something, do the opposite.  If it was a good idea, it is not a good idea any longer.

 

Even though Warren was speaking of investing, this works for marketing as well.  When pay-per-click first came out, it was “the new shiny idea.”  Prices were cheap and results were good.  Soon it became very expensive to obtain any positive results. When email first became popular, it was unique and effective.  If your inbox is like mine, it is now clogged with a few hundred emails a day.  Unfortunately, far too many of those are junk.

 

The world is going mobile.  Text is more current than email.  Mobile GPS works better than pay-per-click.  Stay with the curve or ahead of it.

 

What is the best idea for 2013 marketing? 

 

Business logic has remained constant for decades.  The methods, trends and implementation have changed but business principles are just that, solid principles.

 

Business magnates have subscribed to a philosophy of using the proven as their main focus while testing a new idea as their secret to success since the beginning of time.

 

Proven Successful Marketing Principles

 

Define your target audience.  Exactly who is your product designed to benefit?  Who will pay to receive the solution your product offers?

 

An anti-wrinkle face cream would probably be targeted to women age 30 – 60 living in middle to upper class neighborhoods in a metropolitan area.  Narrowing down your target market may seem limiting but it actually helps you focus your advertising on exactly the message that audience would want to hear.

 

What message would they want to hear?  They want proven results.  They want testimonials of people they know and trust who have used the cream and received positive results.  They want to know how long it will take to receive their desired result.

 

Determine when your customers want your product.  Starbucks coffee ads would be highly effective in the morning.  Selling a comfortable mattress would be well timed in the evening or early morning; having people view the ad when they are ready for a good night’s sleep or did not have a restful night.

 

In a ski resort, marketing ads would be most effective in late summer when the property management companies are placing all of their marketing for the upcoming ski season.

 

Catch the potential customer at the time they are ready to purchase or immediately before they are making a buying decision.

 

Make it easy to find you

 

Google is a wonderful tool for research, but unless your business pops up quickly on a smartphone, you may be lost in cyberspace.  Our world is mobile.  Include your address, a map to locate you and your main focus as a keyword. If they are hungry for a pizza, be certain that your name and location pops up on their phone.

 

If you don’t pop up when they are ready, it is as if you do not exist.

 

It does not cost you any more to include a few key details like your address and phone.  Make wise use of your marketing dollars.

 

Know your target market.  Know the message they want to hear and make it easy for them to find you.

Conquer the Battle Within

Cherokee Proverb

Torn between emotions
Torn between decisions

 

What is your battle?  This internal dilemma theme has been touted in the pop song, “Torn Between Two Lovers” and the movie of its origin, Doctor Zhivago.  Country songs have moaned about it and our legal system is clogged with cases of two opposing viewpoints. One of the more definitive statements about internal turmoil is the Cherokee proverb, “There is a Battle of Two Wolves Inside Us All.”

 

One is evil.  It is anger, jealousy, greed, resentment, lies, inferiority and ego.

The other is good.  It is joy, peace, love, hope, humility, kindness, empathy and truth.

Which wolf wins?  The one you feed.

 

Name Your Wolves

 

Destructive Wolf

 

Who are your destructive wolves?  Can you call them by name?  Anger, blame, guilt, resentment and lack of deservability are among the most familiar.  How often do you feed them?  Allowing your thoughts to drift too frequently to these negatives or remain there too long and you may be feeding them a seven course meal instead of a snack.

 

Don’t think for even a moment that I have not ever fed them.  Unfortunately there have been times when I felt sad, alone, hurt or even mistreated; those are the times I fed them.  If anyone ever tells you that they have never been upset, angry, disappointed, resentful or even jealous, they are lying, forgetful or delusional.  Experiencing the full range of emotions is normal human behavior.

 

Gentle Wolf

 

The gentle wolf is when my small grandson snuggles up beside me and just cuddles.  He doesn’t even want to talk or play, he just wants to be loved and feel safe and wanted.  How many times in your life have you experienced the supreme bliss of just being with someone?  Neither of you even had to say a word; you were content just being together.

 

Perhaps there were times you were consoling someone or being consoled when you felt better because they were there with you.  Remember the times you did something for another person without wanting or expecting anything in return.  Remember the warm feeling; it is like the glow of a fragrant candle in a dark room.

 

Turning Points

 

Jim Rohn, famous business philosopher, tells a tale of the “day that turns your life around.”

 

It may be the day you declare “I’ve had enough.  Things are going to change right now.”

 

Jim tells the story of a young mother who asked her husband for ten dollars and he said “What for?”  She vowed that very day that she would never ever ask for money again.  She looked for new skills.  She found the classes.  She looked for new opportunities to stretch and grow.  She kept looking until she found them.  Twelve years later she was vice president of a major jewelry company in New York City.

 

Her entire life changed because she turned loose of the fur of the wolf which fed her inferiority and embraced the wolf of hope.  Which wolf do you need to stop feeding and chase away?  Which wolf do you need to embrace?  The choice is yours.

 

The book Emotional Ice Water helps you identify each destructive wolf and release it.  You know you will always receive more of whatever you give your time, energy and focus.  Focus on the gentle wolves.

 

For more information on identifying and releasing emotional blocks, stay tuned to www.Elaine4Success.com.  Also inquire about hiring Elaine Love for your next sales training, executive meeting or personal growth presentation coaching.  Purchase the book Emotional Ice Water.  Go to www.Elaine4Success.com/Contact or www.MeetElaineLove.com.

Small Business Marketing Outlook for 2013

The aweber report, “2013: What’s in Store for Small Business” declares that small business retailers are

Small Business Marketing Outlook

cautiously optimistic.  47% believe the economy was better in 2012 than 2011.  With the rose colored tint on their business forecast, 67% plan to increase their marketing spending in 2013.  In 88% of the 3000 small businesses surveyed, the owner serves as the primary marketer.

 

The contradiction about the belief in the improvement in the economy and the increase in marketing spending is that the increase is anticipated to be an increase in social media and an increase in email marketing.   Since the report indicates that the owner is doing the marketing, the cost increase numbers do not make logical sense.  The cost in email marketing and social media marketing is either paying someone to do the postings or purchasing some efficiency automation program.  Either the entire marketing budget is very small or something is wrong with the data reported.

 

In any case, an increase in social media and email marketing is becoming a popular choice of very small companies; they reported that 93% of the companies had 5 or fewer employees.

 

Social media marketing, especially Google+ is excellent.  Guy Kawasaki’s book What the Plus is an excellent guide to the advantages and intricacies of Google+.  Google+ has numerous advantages over other social media sites.

 

Comparison of Social Media sites

 

Facebook is mainly a people posting site.  It is geared to be social.  Aunt Martha’s vacation, Johnny’s first day in kindergarten and a great new restaurant, purely social updates.

 

Twitter serves as a breaking news update.  You have 140 characters to convey your entire message.

 

Pinterest is about pictures.  Facebook and Google+ are 25% pictures, Twitter is 5% pictures and Pinterest is 95% pictures.

 

With Google+ it is possible to group your contacts by interest.  Different circles could be created for each group of friends: Rotary, professional speakers, exerciseaholics, business, and family.  Create as many circles as you like and know that each group will only receive the posts which interest them.  Overlapping circles?  No problem.  The same person may be included in more than one circle.

 

Some studies say only 12% of your Facebook followers may see a certain post but 100% of your selected Google+ circle will see every post.

 

Another advantage of Google+ is that you can edit after you hit submit?  As small business is increasing social media and email marketing, being able to edit after you hit send is huge.  Ever found an error immediately after you hit send?

 

Caution:  Whatever you post on the internet is there for someone to find. Privacy is an illusion. You post it and someone can find it.

 

Caution number two is that social media is social.  95% of your posts should be adding value to someone and not more than 5% selling or promoting something.

 

If you are going to use social media and email marketing for your small business, select the platform which works best for you.  Whether you believe the economy is improving or not, the success of your marketing and your business is your responsibility. 

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”Elaine spoke to our top leaders from 8 states, she gave us new and positive ways to connect with people
which is EXACTLY what we wanted. Thanks Elaine”
-Tom Fajardo, State Farm