Blueprint for Success – Create a Specific Plan
August 27th, 2010 | 
Author: 
Would you order a truck load of building materials, a backhoe to dig the foundation, and no blueprint for the structure? Of course not, that would be foolhardy. No one in their right mind would spend thousands on materials and equipment without a specific blueprint for success. Most people spend months designing the perfect structure. Building departments and homeowner associations need to approve the plans as well. The blueprint details exactly what materials are needed and exactly how they will be assembled. The larger or more complicated the structure, the more elaborate the blueprints.
Unfortunately it is quite common for people to start a business without any blueprint for success whatsoever. The more common delusion follows a pattern of:
- Buy a business on emotion. Most people buy on emotion rather than logic. Accountants and engineers are more likely to buy on logic and analytics; however, it is generally accepted that most people purchase on emotion. Frank Rumbauskas of “Sales Tips and Advice” declares that “People buy on emotion and justify with logic.” The fact that emotions overrule logic explains why experienced sales people sell based on benefits rather than selling based on features. “Don’t tell me what it does. Tell me what it will do for me.”
- Now that I have a company, what do I do with it? It is like the dog chasing cars. It seems like fun at the time but they have absolutely no idea what to do with it if they ever caught it.
My suggestion is set your goals. What income do you desire to make? Set a specific blueprint for success to map out the road from where you are to your desired goal.
- One of the major elements of your blueprint for success will be your marketing plan. What funds do you have available for your marketing budget? What marketing skills do you possess? What marketing skills do you need to learn? Marketing either requires time or money. A small marketing budget means you had better plan on spending much more time. Which do you have more of, time or money? A larger marketing budget means that you can advertise in more expensive but less time consuming venues.
Social network marketing, web 2.0, is quite inexpensive financially but extremely time consuming. Google pay per click requires far less time once it is all set up and rolling; however, it is one of the most expensive forms of marketing.
- Once your business has been purchased, your exact path to success determined, your marketing established, and your leads flowing, you need to follow up with those leads. Until you are consistently making 10,000 per month, I recommend following up with every leads. Personally, I like to talk to my people so I still call every lead possible within the time frame available for prospecting. Each lead also receives both a personal email and a series of autoresponders. Any lead, potential business partner, who attends a business presentation also receives another follow up call and email. The serious individuals are then taken to a 3 way call for third party validation; the 3 way also assures the new individual that they will not have to answer questions when they get started. The removal of the fear of answering questions eases many nervous minds and sweaty palms.
The blueprint for success is simply a step by step focused plan to take you from initial idea all the way through to money in your bank account. For more specific tips and techniques or for assistance in designing and finalizing your personal blueprint for success, join me at http://www.elaine4success.com/.
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